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MeitY Startup Hub
Enterprise Innovation Challenge
EIC 2, Environmental, Social & Governance

Enterprise Innovation Challenge

EIC 2, Environmental, Social & Governance

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To leverage the innovations created by the Indian entrepreneurs and to foster sustained engagement between Enterprises & Innovative Startups, NASSCOM CoE seeks to organize Innovation Challenge with Indian startups and premier Institutions for specific Enterprise's problem statements. In compliance with the directions, the Ministry of Electronics & IT Startup Hub (MeitY Startup Hub) is collaborating with NASSCOM CoE to provide access to the platform, resources, startups, and institutions which can be engaged in this process of solution identification based on problem statements as provided by enterprises.


Enterprise Innovation Challenge 2nd Edition

Environmental, Social & Governance "Sustainability, the savvy way!!"


The Ministry of Electronics & Information Technology (MeitY) in partnership with NASSCOM CoE announces the launch of 2nd Edition of Enterprise Innovation Challenge to identify impactful solutions from startups to address the problem statements identified by Novartis, Diageo & Wipro.


Phase – I of Enterprise Innovation Challenge 2nd Edition 

Phase-I Problem Statement

The problem statements provided by the Enterprises focus on ESG as a theme.


Industry Partners

Problem Statement




Accelerate to a low Carbon World

Distillation is the fundamental process for manufacture of alcohol, derived /ENA suppliers across India. Apart from potable uses, ethanol from distilleries is also used for fuel blending, with the GOI having ambitious plans to source nearly 1000cr liters, offsetting dependence of fossil fuels proportionally. Given sizeable capacities planned, decarbonizing & making distillation energy efficient helps reduce GHG emissions. Starting from measurement & Benchmarking, the challenge is to figure out Innovative & viable solutions to reduce energy requirements across process steps and create viable business plans to shift energy- source completely to bio-fuels



Environmental sustainability – thermal renewable energy

Thermal energy contributes around 50% to the total energy requirement of our sites as the same is widely used in our manufacturing facilities, labs and offices, in a variety of forms such as boilers, stream, sterilization, and treatment plants etc. The thermal energy demand of our manufacturing sites ranges from 25 GWh to 250 GWh per annum. Natural gas and diesel are the two major sources of thermal energy generation at our sites, contributing significantly to our unsolved source of carbon emissions. We are therefore looking for scalable and reliable alternatives to natural gas, diesel, and other carbon-generation sources to produce thermal energy. This new alternative must act as good source of thermal energy – with no carbon emissions associated with fossil fuel combustion. The solution must be implementable to existing equipment (e.g. boilers) with ease.



Market transformation towards Sustainable Palm Oil in India

In spite of being the largest importer and second largest consumer of palm oil globally, the uptake of sustainable palm oil (oil palm that is certified sustainable) in India remains extremely low, and related data publicly unavailable. This hampers public visibility and stifles awareness about sustainable palm oil in India among various stakeholders. Further, consumers especially youth in India are increasingly driving buying decision-making (especially in consumer facing segments like fashion, apparel, retail, electronics, etc.), yet remain poorly informed about the social and environmental impacts of unsustainably sourced palm oil. This is a lost opportunity as far as market transformation towards sustainable palm oil is concerned, especially by engaging youth millennials.


One of the key challenges in enabling better uptake of sustainable palm oil is price sensitivity in this extremely competitive market (edible oil market) in India. The other challenge is that over 95% of the palm oil used/consumed in India is imported (mainly from Indonesia and Malaysia). There is low awareness about adverse impacts of unchecked palm oil expansion on forests and biodiversity (especially rainforests of Indonesia and Malaysia). Finally it is not common knowledge that palm oil is used across most consumer goods that we use on a daily basis.


The Sustainable Palm Oil Coalition for India (I-SPOC, www.indiaspoc.og) is an industry-driven multistakeholder platform that has been supporting market transformation towards sustainable palm oil in India since the last three years. This platform has been established to share knowledge, expertise and promote dialogue and action to support this transformation. Effectiveness of I-SPOC to drive production and trade of sustainable palm oil can be augmented by enabling easier availability and traceability of data related to sustainable palm oil (trade and production related supply chain).


Boosting demand for use of sustainable palm oil by involving the youth millennials offers possible market transformation opportunities. Youth millennials worldwide and in India too, are taking active interest in fighting environmental and climate related challenges. Establishing the linkage between sustainable palm oil and biodiversity conservation, climate can help attract youth attention and possible action on this issue. Selecting few (FMCG and QSR) products that use high volumes of palm oil and tracking performance of brands in using sustainable palm oil for these products, will provide useful data for engaging and mobilizing the youth millennials.


The proposed Enterprise Innovation Challenge with three (03) pre-identified problem statements tries to tackle challenges related to the above-mentioned areas.

Scope of Work

The solutions by the interested entities will be used to augment, improve and scale the ESG issues defined by the enterprises. The technologies solutions for The Enterprise Innovation Challenge would be broadly categorized into the aforesaid three (03) major thrust/ focal areas, as provided by Enterprises.


 Data Privacy

The data generated in the process of using the shortlisted challenges will be treated as per the provision of the existing legal framework/provisions of the country and will rest with the control of NASSCOM CoE.


Eligibility Standards

Indian Tech start-ups, MSMEs, Companies, LLPs registered in India under the Companies Act can apply. The entity must have 51% or more shareholding with Indian citizen or person of Indian origin should be domiciled in India.

Further to encourage participation from academia and industry, participating teams not mandatorily registered as Companies/ startups/ MSMEs/ LLPs can also apply for the Enterprise Innovation Challenge for Supply Chain. However, the teams making it to the Stage-2, will be required to apply for registration as Indian Startups/ Company/ MSMEs/ LLPs. It will be expected that by the time of selection at the final stage, necessary registration has been completed.

Duration and Expected Timelines

This is short duration challenge consisting of the following timelines




Timeline (in days)



Launch of Call for Proposals 



Q&A Session on usecase


To be Announced Soon!


Late Date for registration by Startups: 




Final Evaluation by the Jury & Presentation




Winner Announced 




Program management of the POC execution

2-3 months by NASSCOM COE 


Implementing Agencies

NASSCOM CoE will be the executing agency to run the challenge. The NASSCOM CoE will work closely with MeitY Startup Hub and provide the problem statement and managing the operational requirements of the challenge. NASSCOM CoE will also provide necessary support, infrastructure, technological integration, and resources needed by startups for demonstrating the efficacy of the solution envisaged to be developed under the Challenge. 

Expected Outcomes

Through the successful execution of this Challenge, solutions will be identified as per the problems statements provided by participating enterprises. The development, deployment, and integration of these solutions will be the primary outcome that will be benchmarked and assessed to evaluate the outcome of the Challenge.

·         Application to enable traceability of assets available at sites and also transfer of assets between sites. This is to ensure easier physical identification of fixed assets.

·         Computer vision-based road and driver analytics platform to reduce vehicle accidents and vehicle breakdown and improve the distribution process compliance and reduce food safety risk

·         In-transit breakages of Packed bottles leads to unwanted supply chain losses adding to operational overheads. Reduction in same would lead to bottom-line improvement.


Paid PoC with the use case sponsor company


Experts from User Agency, MeitY, NGOs, Industry, Academia etc. will be constituted as per the Committee’s recommendations.

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